The Outdoor Music Festival Boom

Zoe Mitchell on the Berklee College of Music – Music Business Journal recently wrote Over 32 million people in the US attend at least one music festival a year and more often than not travel 600 miles on average to get there. While the recorded music industry is in turmoil, experiencing live music is at a premium and sellers like Live Nation or SFX Entertainment Live are expanding into new sub genres like Electronic Dance Music (EDM) while brands like Anheuser-Busch, PepsiCo, Coca-Cola, Heineken, and Miller Coors, ranked from the most to the least active, recognize the medium for its branding potential among the millennial generation.

Some of the bigger festivals in the U.S. by 2014 attendance were Coachella, in Indio, California, with 579,000; Austin City Limits, in Austin, Texas, 450,000; EDC Las Vegas 400,000; Lollapalooza, in Chicago, 325,000; and Ultra in Miami with 165,000. ‘Social’ here means putting boots on the field and few events anywhere can attract such massive audiences. Festival fans are evenly distributed: the age group 18-24, represents 24% of attendances; 25-34, 22%, and 35-49, 28%; the 50+ group, at 15%, tails off some.

Read more via Decoded Magazine

Live Music Events Makes Millennials Trust And Recommend Your Brand

Over the past several years, many brands have begun to understand just how important music is to their younger customers, and in an attempt to form stronger bonds with them and to introduce the brand to new audiences, the amount of money being spent on activations and sponsorships in the live music space has grown rapidly. Sponsoring live events can be tough for some companies, as there isn’t often a clear benefit, and knowing whether or not that money was well spent has long been a guessing game.

A recent study conducted by massive live promoter AEG and Momentum Worldwide, a marketing agency focusing on experiences in the music world, shows that when it comes to millennials, this is the place to be. The study looked at how the notoriously tough-to-reach age group feels about brands that do sponsor concerts, parties, and festivals, and there are some interesting insights that every brand should see before deciding where to send marketing dollars...

Read more via Forbes

Festival tech for live music lovers

It's summer and music is in the air.

Festival-goers are benefiting from new technology that lets you pay for drinks using your wrist and new earbuds that let you hear music better than ever.

No matter where you end up at the show -- whether in front of the stage or in front of a speaker -- you'll be able to control how you hear live music with new high-tech earplugs.

Doppler Labs is developing the Here buds that connect wirelessly to a smartphone app so you can control the volume of the performance and adjust the levels.

Read more via CBS

'Festival' Documentary to Show the Fans Behind the (Live) Music

People often talk about traveling around the world or running a marathon when bringing up their goals before they die.
A festival goer at the 2013 North Coast Music Festival. Sebastian Lama
Michael Raspatello just needs a camera, and enough computer memory for 10 terabytes of videos.

The film follows seven fest-goers during a three-day weekend: the 2013 North Coast Festival. Their backgrounds are disparate as their music tastes: Tracy, 22, is an "upwardly mobile" professional who loves live shows; Austin, 26, returns to the festivals he circled as a drug dealer before serving three years in jail.

FESTIVAL is a documentary film that follows 7 festival-goers over the course of a magical, musical weekend. The film aims to be the most honest and detailed look at our generation's festival culture.

Read more at DNAinfo

Why Music Makes Our Brain Sing

MUSIC is not tangible. You can’t eat it, drink it or mate with it. It doesn’t protect against the rain, wind or cold. It doesn’t vanquish predators or mend broken bones. And yet humans have always prized music — or well beyond prized, loved it.

In the modern age we spend great sums of money to attend concerts, download music files, play instruments and listen to our favorite artists whether we’re in a subway or salon. But even in Paleolithic times, people invested significant time and effort to create music, as the discovery of flutes carved from animal bones would suggest.

So why does this thingless “thing” — at its core, a mere sequence of sounds — hold such potentially enormous intrinsic value?

The quick and easy explanation is that music brings a unique pleasure to humans. Of course, that still leaves the question of why. But for that, neuroscience is starting to provide some answers.

More than a decade ago, our research team used brain imaging to show that music that people described as highly emotional engaged the reward system deep in their brains — activating subcortical nuclei known to be important in reward, motivation and emotion. Subsequently we found that listening to what might be called “peak emotional moments” in music — that moment when you feel a “chill” of pleasure to a musical passage — causes the release of the neurotransmitter dopamine, an essential signaling molecule in the brain.

Read more on The NY Times

New Jimi Hendrix Documentary Focuses on Historic Atlanta Pop Concert

The Jimi Hendrix Experience's July 4th, 1970 performance at the Atlanta Pop Festival will be the subject of a new documentary and live album. Jimi Hendrix: Electric Church, a film about the guitar god's Atlanta Pop set and the circumstances surrounding it, will premiere on Showtime on September 4th. The DVD/Blu-Ray release of the documentary will follow on October 30th with bonus content not shown in the televised version.

The documentary will feature interviews with band members Billy Cox and the late Mitch Mitchell as well as Paul McCartney, Steve Winwood, Kirk Hammett, organizer Alex Cooley and more. The Atlanta International Pop Festival also marked the largest American audience Hendrix ever performed in front of, as an estimated 300,000 people witnessed the rock great play in Byron, Georgia, 100 miles south of Atlanta.


Lenny Kravitz splits pants, divides TODAY on embarrassment factor

Rocker Lenny Kravitz was jamming on stage when he crouched and split the crotch of his pants, exposing… well, everything. The incident has the TODAY anchors divided, with Tamron Hall saying she'd be horribly embarrassed if such a malfunction happened to her, but Al Roker and Willie Geist say Kravitz has nothing to be embarrassed about!