New Jimi Hendrix Documentary Focuses on Historic Atlanta Pop Concert



The Jimi Hendrix Experience's July 4th, 1970 performance at the Atlanta Pop Festival will be the subject of a new documentary and live album. Jimi Hendrix: Electric Church, a film about the guitar god's Atlanta Pop set and the circumstances surrounding it, will premiere on Showtime on September 4th. The DVD/Blu-Ray release of the documentary will follow on October 30th with bonus content not shown in the televised version.

The documentary will feature interviews with band members Billy Cox and the late Mitch Mitchell as well as Paul McCartney, Steve Winwood, Kirk Hammett, organizer Alex Cooley and more. The Atlanta International Pop Festival also marked the largest American audience Hendrix ever performed in front of, as an estimated 300,000 people witnessed the rock great play in Byron, Georgia, 100 miles south of Atlanta.

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