Ever since the dawn of Rock and Roll, it was impossible to achieve any scrap of success without being a kickass live band. Live shows were your chance to advertise and sell copies of your records.
Nowadays, since music is just a search and stream away on iTunes, Youtube or Spotify, the model has been flipped: artists use albums and singles as marketing tools to get fans to jump out of their seat, buy some tickets, and bask in the atmosphere of a live show.
In this new era, it’s easier to rise from the bottom to the top. More people like Chance the Rapper can become superstars. Musicians can make a career from making music for the sake of having fun and achieve success without even releasing a full LP...
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Live music is far from dead
10/08/2015 05:54:00 PM