SXSW goes virtual this year. What that means for a musician and a caterer

South by Southwest (SXSW) — the film, music and comedy festival in Austin, Texas — spans March 16-20 this year. It’s long been hailed as a showcase and launchpad for rising independent artists, particularly musicians. But a year into the pandemic, the music industry and all its players are still struggling to find their footing, some with more success than others.

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