Bob Dylan, Rolling Stones and Paul McCartney Playing New Desert Trip Festival

The Coachella of classic rock is coming soon, and it features no less than Bob Dylan, the Rolling Stones and Paul McCartney.

Neil Young, the Who and Roger Waters of Pink Floyd will round out the bill for Desert Trip, a new festival scheduled for Oct. 7 through Oct. 9 at the Empire Polo Club in Indio, Calif., the home of the popular Coachella Valley Music and Arts Festival. But instead of the millennial-heavy crowd that flocked to the grounds last month for LCD Soundsystem, Ellie Goulding and Disclosure — along with the flower-crown fashion and trendy V.I.P.s — this one is aimed squarely at baby boomers, a largely untapped festival audience.

Goldenvoice, a California concert promoter that is owned by the global concert giant A.E.G. Live, organized the mega-concert, which will see two of the acts play full-scale shows — not abbreviated festival sets — per night.

The Rolling Stones and Mr. Dylan and are scheduled to get things going on Friday, Oct. 7, with Mr. McCartney and Mr. Young filling the Saturday slots on Oct. 8. Mr. Waters and the Who will close out the concert on Sunday, Oct. 9.