From indie bands to Michelle Obama, SXSW Music wants to do it all. Can it?

Could the highest-profile booking at this year’s South by Southwest music festival also be an indication that the annual event is flailing?

Next week, Michelle Obama will deliver the keynote address at SXSW Music, set to run Tuesday to Sunday in Austin, Texas. There’s no doubt that the first lady was a serious get for the conference, especially compared with  2015’s keynote speaker, rapper Snoop Dogg, whose presentation took the form of a low-impact chat with his manager.

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