How Music Festivals Shape Cities

From Coachella, Glastonbury, and Stagecoach to Governors Ball, Lollapalooza, and Ultra, music festivals clearly play a role in the economies of cities. They bring in huge numbers of tourists and revenue, attract large audiences, create significant platforms for musicians, and help to build city brands.

In his new book, Music/City: American Festivals and Placemaking in Austin, Nashville, and Newport, Jonathan R. Wynn—a sociologist at the University of Massachusetts at Amherst—explores the rising “festivalization” of our culture.

In preparation for Music/City, Wynn developed his own participant observations by visiting these cities and festivals and conducting over 100 interviews with musicians, festival promoters, city leaders, and more.

Read more at city lab

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