Music lovers have returned to festivals in large numbers this summer after their Covid-induced pause, an enormous boon for destinations relying on those events to attract visitors and accelerate their tourism recovery.
Jamaica is one of those destinations, with its popular and lucrative Reggae Sumfest helping boost visitor numbers to the country. Jamaican Tourism Minister Edmund Bartlett credited the July event for bolstering its tourism rebound, with the island setting a record for most tourist arrivals in a single summer.
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