If You Build it, Will They Come? (SFREPORTER)

We can't help but have a love/hate relationship with Facebook, can we? It's often our first stop when looking for local shows (though sfreporter.com/cal is helpful, just saying), but we've been well aware of the drawbacks for some time. Still, we long for small dopamine hits in the form of likes and content; companies that suck up our precious bandwidth in favor of targeted advertising and musicians who are plainly better than Katy Perry or Ed Sheeran getting lost in the fracas for…Katy Perry. And Ed Sheeran.

For musicians and fans of music, wouldn't it be nice to opt out of that framework? To find some new way of promoting ourselves and finding music we love that isn't reliant on someone else determining our fates? Continue reading